{"id":8922,"date":"2019-03-13T13:38:33","date_gmt":"2019-03-13T16:38:33","guid":{"rendered":"https:\/\/trips-southamerica.com\/?p=8922"},"modified":"2021-04-14T15:47:54","modified_gmt":"2021-04-14T18:47:54","slug":"atton-hoteles-cambiara-de-nombre","status":"publish","type":"post","link":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/","title":{"rendered":"Atton Hoteles cambiar\u00e1 de nombre"},"content":{"rendered":"<h1 style=\"font-weight: 400; text-align: left;\"><strong>Atton Hoteles cambiar\u00e1 de nombre<\/strong><\/h1>\n<h2>La compra de los hoteles Atton por la\u00a0empresa francesa Accor ya tiene definida\u00a0 un proceso de cambio de marca.<\/h2>\n<h2 style=\"font-weight: 400;\"><!--more--><\/h2>\n<p>&nbsp;<\/p>\n<p>Los primeros planes para la cadena es el cambio de marca seg\u00fan el segmento al que apuntan, pasar\u00e1n a ser Novotel o Pullman.<\/p>\n<p>Seg\u00fan explic\u00f3 en teleconferencia Patrick Mendes, CEO de Accor Am\u00e9rica del Sur, Chile est\u00e1 tomando m\u00e1s protagonismo para el conglomerado a ra\u00edz de esta adquisici\u00f3n, lo que los llev\u00f3 a abrir un centro de operaciones \u2013el que se suma al que ya ten\u00edan en Brasil- que est\u00e1 siendo comandado por Franck Pruvost.<\/p>\n<p><img loading=\"lazy\" class=\"alignright wp-image-8926\" src=\"https:\/\/trips-southamerica.com\/wp-content\/uploads\/Atton-1-300x171.jpg\" alt=\"\" width=\"600\" height=\"342\" srcset=\"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1-300x171.jpg 300w, https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1-600x342.jpg 600w, https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1-256x146.jpg 256w, https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1-50x29.jpg 50w, https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1-131x75.jpg 131w, https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton-1.jpg 850w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>El siguiente paso es la unificaci\u00f3n de marcas, lo que impactar\u00e1 directamente a Atton Hoteles, cuyas plazas cambiar\u00e1n de nombre seg\u00fan el segmento al que apunten. Mientras que algunas tomar\u00e1n el nombre de Novotel (segmento medio) otras pasar\u00e1n a llamarse Pullman (de lujo).<\/p>\n<p>Gracias a la adquisici\u00f3n de Atton, la firma francesa pas\u00f3 a posicionarse como la cadena hotelera n\u00famero uno en Chile, pero tambi\u00e9n tom\u00f3 una posici\u00f3n de liderazgo a nivel regional. Accor actualmente tiene 22 hoteles en operaci\u00f3n en el pa\u00eds y otros 10 en desarrollo.<\/p>\n<p>No es el \u00fanico cambio. A nivel internacional, la francesa simplificar\u00e1 su nombre \u2013desde AccorHoteles a Accor- y concretaron 300 aperturas en todo el orbe.<\/p>\n<p>Informaron que los resultados en la regi\u00f3n fueron positivos, donde destaca el crecimiento del volumen del negocio en 12,3% y del ebitda de 23%. En esto influy\u00f3 la reactivaci\u00f3n econ\u00f3mica de Brasil que parti\u00f3 hacia fines de 2017 y que hasta ese entonces hab\u00eda sido el mercado m\u00e1s relevante de Latinoam\u00e9rica para Accor.<\/p>\n<p>\u00abAbrimos 52 hoteles en la regi\u00f3n, el segundo mayor crecimiento global luego de Asia y tambi\u00e9n firmamos 45 nuevos contratos, lo que demuestra el potencial de desarrollo de nuestra regi\u00f3n\u00bb, explic\u00f3 Mendes.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][su_button url=\u00bbhttp:\/\/trips-southamerica.com\/in-the-news\/\u00bb style=\u00bbflat\u00bb background=\u00bb#4079b8&#8243; size=\u00bb5&#8243; radius=\u00bb5&#8243; icon=\u00bbicon: mail-reply\u00bb]Back to News[\/su_button][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atton Hoteles cambiar\u00e1 de nombre La compra de los hoteles Atton por la\u00a0empresa francesa Accor ya tiene definida\u00a0 un proceso de cambio de marca.<\/p>\n","protected":false},"author":60,"featured_media":8924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[]},"categories":[33,43,29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica\" \/>\n<meta property=\"og:description\" content=\"Atton Hoteles cambiar\u00e1 de nombre La compra de los hoteles Atton por la\u00a0empresa francesa Accor ya tiene definida\u00a0 un proceso de cambio de marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\" \/>\n<meta property=\"og:site_name\" content=\"Trips SouthAmerica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tripsouthamerica\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T16:38:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T18:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpmaster\" \/>\n<meta name=\"twitter:site\" content=\"@tsouthamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\"},\"author\":{\"name\":\"Paola Bravo\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/eb0073cf181c1955ddb02f7b278d1184\"},\"headline\":\"Atton Hoteles cambiar\u00e1 de nombre\",\"datePublished\":\"2019-03-13T16:38:33+00:00\",\"dateModified\":\"2021-04-14T18:47:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\"},\"wordCount\":367,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#organization\"},\"articleSection\":[\"Chile\",\"Destacados\",\"Novedades\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\",\"url\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\",\"name\":\"Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica\",\"isPartOf\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#website\"},\"datePublished\":\"2019-03-13T16:38:33+00:00\",\"dateModified\":\"2021-04-14T18:47:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trips-southamerica.com\/webold\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Atton Hoteles cambiar\u00e1 de nombre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#website\",\"url\":\"https:\/\/trips-southamerica.com\/webold\/\",\"name\":\"Trips SouthAmerica\",\"description\":\"South America Travel Operator\",\"publisher\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trips-southamerica.com\/webold\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#organization\",\"name\":\"Trips SouthAmerica\",\"url\":\"https:\/\/trips-southamerica.com\/webold\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/logo-header.png\",\"contentUrl\":\"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/logo-header.png\",\"width\":497,\"height\":79,\"caption\":\"Trips SouthAmerica\"},\"image\":{\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/trips-southamerica\/\",\"http:\/\/trips-southamerica.com\/\",\"https:\/\/www.facebook.com\/tripsouthamerica\",\"https:\/\/twitter.com\/tsouthamerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/eb0073cf181c1955ddb02f7b278d1184\",\"name\":\"Paola Bravo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ca3de1c5d39b721a435d56da379e1272?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ca3de1c5d39b721a435d56da379e1272?s=96&d=mm&r=g\",\"caption\":\"Paola Bravo\"},\"sameAs\":[\"https:\/\/twitter.com\/wpmaster\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/","og_locale":"es_ES","og_type":"article","og_title":"Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica","og_description":"Atton Hoteles cambiar\u00e1 de nombre La compra de los hoteles Atton por la\u00a0empresa francesa Accor ya tiene definida\u00a0 un proceso de cambio de marca.","og_url":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/","og_site_name":"Trips SouthAmerica","article_publisher":"https:\/\/www.facebook.com\/tripsouthamerica","article_published_time":"2019-03-13T16:38:33+00:00","article_modified_time":"2021-04-14T18:47:54+00:00","og_image":[{"width":850,"height":485,"url":"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/Atton.jpg","type":"image\/jpeg"}],"author":"Paola Bravo","twitter_card":"summary_large_image","twitter_creator":"@wpmaster","twitter_site":"@tsouthamerica","twitter_misc":{"Escrito por":"Paola Bravo","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#article","isPartOf":{"@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/"},"author":{"name":"Paola Bravo","@id":"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/eb0073cf181c1955ddb02f7b278d1184"},"headline":"Atton Hoteles cambiar\u00e1 de nombre","datePublished":"2019-03-13T16:38:33+00:00","dateModified":"2021-04-14T18:47:54+00:00","mainEntityOfPage":{"@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/"},"wordCount":367,"commentCount":0,"publisher":{"@id":"https:\/\/trips-southamerica.com\/webold\/#organization"},"articleSection":["Chile","Destacados","Novedades"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/","url":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/","name":"Atton Hoteles cambiar\u00e1 de nombre - Trips SouthAmerica","isPartOf":{"@id":"https:\/\/trips-southamerica.com\/webold\/#website"},"datePublished":"2019-03-13T16:38:33+00:00","dateModified":"2021-04-14T18:47:54+00:00","breadcrumb":{"@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trips-southamerica.com\/webold\/es\/atton-hoteles-cambiara-de-nombre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trips-southamerica.com\/webold\/es\/"},{"@type":"ListItem","position":2,"name":"Atton Hoteles cambiar\u00e1 de nombre"}]},{"@type":"WebSite","@id":"https:\/\/trips-southamerica.com\/webold\/#website","url":"https:\/\/trips-southamerica.com\/webold\/","name":"Trips SouthAmerica","description":"South America Travel Operator","publisher":{"@id":"https:\/\/trips-southamerica.com\/webold\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trips-southamerica.com\/webold\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/trips-southamerica.com\/webold\/#organization","name":"Trips SouthAmerica","url":"https:\/\/trips-southamerica.com\/webold\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trips-southamerica.com\/webold\/#\/schema\/logo\/image\/","url":"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/logo-header.png","contentUrl":"https:\/\/trips-southamerica.com\/webold\/wp-content\/uploads\/logo-header.png","width":497,"height":79,"caption":"Trips SouthAmerica"},"image":{"@id":"https:\/\/trips-southamerica.com\/webold\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/trips-southamerica\/","http:\/\/trips-southamerica.com\/","https:\/\/www.facebook.com\/tripsouthamerica","https:\/\/twitter.com\/tsouthamerica"]},{"@type":"Person","@id":"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/eb0073cf181c1955ddb02f7b278d1184","name":"Paola Bravo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trips-southamerica.com\/webold\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ca3de1c5d39b721a435d56da379e1272?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca3de1c5d39b721a435d56da379e1272?s=96&d=mm&r=g","caption":"Paola Bravo"},"sameAs":["https:\/\/twitter.com\/wpmaster"]}]}},"_links":{"self":[{"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/posts\/8922"}],"collection":[{"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/comments?post=8922"}],"version-history":[{"count":5,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/posts\/8922\/revisions"}],"predecessor-version":[{"id":9413,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/posts\/8922\/revisions\/9413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/media\/8924"}],"wp:attachment":[{"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/media?parent=8922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/categories?post=8922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trips-southamerica.com\/webold\/es\/wp-json\/wp\/v2\/tags?post=8922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}